Innovation Trends For The Cosmetic Industry
The economic impact of COVID-19 has yet to be studied, but it is already clear that the pandemic has affected all industries, not bypassing the beauty industry. Small brands barely keep afloat, some stores have already closed, and large companies are urgently developing new directions. In this scholarly articles, Beauty expert Daria Mudrova will tell you about the most interesting ideas and trends in the industry.
During a time of widespread social isolation, people began to use less perfume and decorative cosmetics, and this inevitably affected the level of sales of these products. To reduce economic losses, some fashion companies redesigned and began to sew masks, and, for example, beauty conglomerates such as LVMH (produce cosmetics brands Dior, Guerlain, and Givenchy), Mary Kay, Shiseido, began to produce sanitizers – we must give them credit, including as a charity.
Many companies, as they say, “change shoes on the go”, the L’Oreal group, for example, is working hard to digitalize their products and develop e-commerce platforms to raise demand at the online level. These are all small steps on the road to success, but those companies that look further into the future already understand that the key and significant trends in the development of the beauty industry are awareness, digitalization, and cross-collaboration. And the period of the pandemic clearly demonstrated this.
Now new requirements will be presented to the service sector, including in the field of beauty. And this is not just an individual approach, high-quality goods, but above all safety, which is fully guaranteed by digital technologies. With the power of artificial intelligence and augmented reality, machine learning, cosmetics companies are exploring a completely new space for themselves, moving into contactless online natural skin care products.
The trend for care and personalized service is now being actively implemented in various applications. Artificial intelligence collects your data, analyzes it, and offers the right care with the right tools. One such know-how is Hi Mirror or smart mirror from Taiwan’s New Kinpo Group. It is synchronized with Alexa, and every time you log in, it scans your face, taking into account every nuance: wrinkles, irregularities, pigmentation, and finally gives out recommendations for care. Also, the accessory provides an opportunity to create your ideal makeup depending on age and for different types of lighting.
Another example of a smart mirror from Alibaba AI Labs is Queen Pro. It will wish you good morning, set you up for a good day, and advise you on the latest make-up and care products.
Shiseido is developing a skincare advisor called Optune. This app integrates digital technology, skincare, and beauty research. The algorithm determines the needs of your skin in real-time. The technology also analyzes secondary factors affecting health. From the menstrual cycle to indoor temperature and humidity, and only then, based on the collected data. Recommends suitable care products.
A similar application was developed by the Olay company. In addition to competing capabilities. Their Skin Advisor service will visually show you how you will look after using the recommendations suggested by the application.
L’Oreal’s campaign group, which includes La Roche-Posay, is also keeping up with the times. And is working with tech giant Alibaba Group to develop an artificial intelligence app for skin testing, with a focus on acne. In order for the application to analyze the problem area, you just need to upload a selfie.
German company Henkel Beauty Care is working on the Choicify app to help you choose the right shade of hair dye. The user must select the desired color, and the application will prompt which paint to buy.
Remember everyone’s favorite Snapchat masks and filters? The companies decided to go further and use these inventions not just as a disguise, but to help in the selection of make-up products. For example, one of the most widely used apps in America is Sephora’s Virtual Artist. It allows you to select different variations of make-ups, suggesting which lipstick, foundation, and shadows you need to use. After the picture suits you, everything you need can be bought in the company’s online store.
Makeup 3D Printer
Procter & Gamble is preparing to launch its new product this year. The technology is still in development: the microchip will analyze all the irregularities on the face and apply the required amount of skincare products. And according to design agency Seymour Powell, the concept of a 3D printer will definitely expand further. The technology will allow makeup artists to upload different types of makeup. And the printer will itself apply the required amount of cosmetics to the user’s face.
Viral content is also actively developing. Makeup artists create their VR make-up masks using specific decorative cosmetics. And users can already try new make-up both in virtual space and in real space.
The world is now actively moving into the online future. The beauty industry is increasingly using artificial intelligence to personalize the service for existing customers. As well as to interest a new young audience, which increasingly spends its life online, with great pleasure resorting to the help of virtual assistants. Perhaps, soon, along with Alexa, Siri, and Alice, that very smart mirror will be firmly registered in our life. Which will replace a real beautician and will be able to answer all our beauty requests.